巴西的Moccato是“一家铁杆咖啡爱好者的俱乐部。“该公司销售新鲜小咖啡豆的本地生产商。产品非常适合使用雀巢机器。Moccato Plau 包装盒设计。深圳包装盒设计

在里约热内卢的设计师迎接了的挑战：“我们该如何突破传统的咖啡包装设计、网上电子商务呢——自然而然让人们重复的购买——然而,改变人们的消费习惯的咖啡品牌？”

Moccato is “a coffee club for hardcore coffee lovers.” The company sells tiny coffee pods filled with fresh coffee from local producers. The pods are compatible with Nespresso machines. 宝安产品摄影

The challenge for the designers at Plau in Rio de Janeiro was, “How do we convey apparently clashing concepts — natural yet instant, sustainable yet urban — and change the way people consume coffee through branding, packaging and e-commerce?”

他们的回答是一个自定义模板相对(字体),重新诠释传统的东西在咖啡行业(如麻袋和木箱用于运输)。宝安画册设计

除了模板协会,是什么让这个伟大的我是,马上可以看到相对咖啡豆,和它不偏离的专业精神。宝安彩页设计

Their answer was a custom stencil wordmark (and typeface), a re-interpretation of something traditional within the coffee industry (as seen on the sacks and wooden boxes used for transportation).宝安包装盒设计

Apart from the stencil association, what makes this great for me is that right away you can see coffee beans in the wordmark, and it doesn’t detract from the professionalism.

除了字体,Plau Moccato文具的设计,包装,和电子商务的网站。宝安网店设计

In addition to the typeface, Plau designed Moccato’s stationery, packaging, and e-commerce website.

“盒子是实用的和小的,所以消费者可以轻松地处理和存储它们。每种颜色与味道,但的打孔模板信件是随机的,这使得每个装运的箱子不同(一个有趣的拼写游戏保持储藏室)。”
“The boxes are practical and small — so the consumer can handle and store them easily. Each color relates to a flavor, but the die-cut of the stencil letters is random, which makes the boxes different in every shipment (a fun spelling game to keep in the pantry).”

每个颜色标识不同的味道。
Each colour identifies a different flavour.

学分
客户:Moccato
工作室:Plau
设计者:罗德里戈Saiani,卢卡斯Campoi,多米尼克•Kronemberger弗洛拉·卡瓦略
程序员:迪马斯Cyriaco,Gustavo Saiani
摄影师:马塞洛卡瓦尔康蒂

威廉•卡特
2015年8月15日,在有人
哇,我真的很喜欢聪明的模板字体以及巧妙地包含字母形状的咖啡豆。我欣赏工作室如何管理冲突概念创建字体时,包装和网站。我也喜欢充满活力的配色方案!

黑武士摄影设计