来自巴西的动脉(en。动脉)旨在成为一个优质皮革配件品牌,不同于他们的竞争对手通过瞄准那些关心他们的产品的起源以及其功能。因此必须新东西在传统的巴西皮革公司的环境。动脉的时装设计两人走近我们的项目没有完全开发,没有任何预先做好的产品,但与许多概念和太多的想象力。宝安LOGO设计 宝安标志设计

Brazil-based Artéria (en. artery) aimed to become a premium leather accessories brand, different from their competitors by targeting people that care about the origin of their products as well as their functionality. Therefore it had to be something new in a traditional Brazilian leather company environment. The fashion design duo from Artéria approached us with a project that was not fully developed and without any pre-made products, but with many concepts and a lot of imagination. 深圳商标设计 宝安画册设计 宝安LED画册设计 宝安灯具画册设计

像往常一样,所需要的标志代表动脉的一些值,但正确的决定是为了突出他们卖什么包。很明显,商业问题是非常重要的,所以我们创建了商标作为一个针对包的处理。此外,附加其他含义,比如一封信,对称和耐用性,功能增强的名字。每一个意义完全与一个简单的和功能的标志。

As usual, the logo needed to represent some of Artéria’s values, but the right decision was to highlight what they were selling — the bags. It was clear that the commercial issue was really important, so we created the logo as an allusion to the bag’s handle. Additionally, other meanings were attached to it, such as the A letter, the symmetry and durability, a feature enhanced by the name. Each meaning was totally in harmony with a simple and functional logo.

我们的研究成为该品牌如此重要,“简单和功能”的是现在一个值,吩咐其他细节。摄影方向,网站工作完全在一个低成本的项目,例如,一个目录不能在户外拍摄。

 Our research became so important to the brand that the “simple and functional” thing was now a value that commanded other details. The photographic direction and website worked perfectly in a low-budget project where, for example, a catalog could not be shot outdoors.

动脉成为品牌的智能,手工制作的产品,设计和开发。产品设计为有用,因为两人相信美学和功能的结合,与一个独特的设计感和承诺耐久性提供正确的成分使人微笑。正霖摄影设计 宝安产品摄影 深圳灯具拍照

Artéria

Contributed by Felipe Magario of São Paulo-based Pum.

Brazil-based Artéria (en. artery) aimed to become a premium leather accessories brand, different from their competitors by targeting people that care about the origin of their products as well as their functionality. Therefore it had to be something new in a traditional Brazilian leather company environment. The fashion design duo from Artéria approached us with a project that was not fully developed and without any pre-made products, but

with many concepts and a lot of imagination.

As usual, the logo needed to represent some of Artéria’s values, but the right decision was to highlight what they were selling — the bags. It was clear that the commercial issue was really important, so we created the logo as an allusion to the bag’s handle. Additionally, other meanings were attached to it, such as the A letter, the symmetry and durability, a feature enhanced by the name. Each meaning was totally in harmony with a simple

and functional logo.

Our research became so important to the brand that the “simple and functional” thing was now a value that commanded other details. The photographic direction and website worked perfectly in a low-budget project where, for example, a catalog could not be shot outdoors.

Artéria became a brand of smart, handmade products, designed and developed with care. The products are designed to be useful because the duo believe in the union of aesthetics and functionality, joined with a unique design sense and a commitment to durability that provides the right ingredients to make people smile.