这是一个非常简洁明了的标志设计。这是一个生产棉花糖的企业,这是他们首次接触这个陌生的行业。
宝安画册设计,宝安产品摄影,宝安标志设计,宝安商标设计
我们是谁?
我们是一个新生的品牌、营销和社交媒体机构总部位于意大利。营销咨询公司是一个非常严肃的事情,但我们要坚持在人们心中。这就是为什么我们所做的一切有一个转折。宝安产品拍照,宝安LED画册设计,深圳LED灯具画册
为什么我们打开一个陌生的行业?
我们想要确定自己难忘的东西,绝对,不厌烦。所以,我们开始取笑自己,选择“橡胶产业”作为公司的名字。布雷西亚,我们的家乡,而闻名它的大量重金属行业和钢结构:时机已到,开始黏!
为什么我们的身份代表我们?
经过几天的草图黏口香糖、玩具和橡胶对象我们发现正确的:一个棉花糖。糖果是你可以分享的东西,它是甜的,五彩缤纷的和永恒的。哦,它的没有一个真正的经济价值。我们可能提供糖果开始谈话,或者只是善良。我们希望与世界
上每一个人分享糖果!
我们如何设计这些东西?
一旦我们发现我们的性格,这是非常简单的设计拙劣的品牌。我们参考排版是重工业的迹象,和整体风格研究20世纪中期糖果世界。这两个新西兰的混合导致了品牌标识,同时表达的力量和乐趣。
为什么我们不印刷文具吗?
当我们在网络营销和数字品牌工作,我们很少打印东西。企业形象必须安装在所有数字媒体这些天:没关系如果你可以传真你的标志,只要在Twitter上看起来不错!
如下是原文
Gummy Industries
PUBLISHED ON JANUARY 24TH, 2013
Contributed by Giorgio Mininno of Brescia-based Gummy Industries.
Who are we?
We’re a newborn branding, marketing, and social media agency based in Italy. Marketing consultancy is a very serious business, but we want to stick in people’s minds. That’s why everything we do has a twist to it.
Why did we open a Gummy Industry?
We wanted to identify ourselves with something memorable and, absolutely, not boring. So, we started poking fun at ourselves and chose “Gummy Industries” as company name. Brescia, our hometown, is famous for
its huge number of heavy metal industries and steelwork: the time had come, to start a gummy one!
Why does our identity represent us?
After days of sketching gummy things like chewing gum, toys and rubber objects we found the right one: a marshmallow. The candy is something that you can share, it’s sweet, colourful and timeless. Oh, and it doesn’
t have a real economic value. We may offer candies to start a conversation, or just to be kind. We want to share a candy with every person in the world!
How did we design all this stuff?
Once we found our personality, it was very simple to design the Gummy brand. Our reference for the typography was the heavy industries signs, and for the overall style we researched the mid 20th century candy
world. The mix of these two antipodes resulted in a brand identity that expresses strength and fun at the same time.
Why don’t we print stationery?
As we work on web marketing and digital branding, we rarely print stuff. Corporate identity has to be fitted on all digital media these days: it doesn’t matter if you can fax your logo, as long as it looks nice on Twitter!
So, we customized all that we could do, online and offline:
Our office
Facebook headers
Instagram pictures
Keynote presentations
If you are around, you’re welcome to drink a cup of coffee and get some candies!
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