爱爱尔兰食物被标榜为一个秋天的最大的促销活动。超过30家的爱尔兰食品企业作为主要参与者,包括Tayto,Ballygowan,Batchelors,和巴里的茶一起为了促进销售。在接下来的几个月,这些品牌将开始把“爱爱尔兰食品”标志的产品。深圳正霖摄影设计、深圳LED画册设计、LED灯具彩页设计、宝安LED照明画册、宝安产品摄影、LED灯具拍照
主席吉姆说这个标志给“绝对保证给消费者,品牌承载这符号是高于一切的,一个真正的爱尔兰的品牌与质量的特征,传统和价值观等同于可信爱尔兰品牌”。宝安商标设计、宝安LOGO设计、宝安产品拍照、宝安彩页设计印刷、西乡彩页设计、西乡产品拍照
品牌只能携带标志,如果至少80%的产品的制造生产在爱尔兰,尽可能本地采购本地原材料。
在调查的400人(这里提到),72%的人说他们购买或倾向于购买他们所知道的是爱尔兰的品牌,所以风险似乎是一个好主意(即使该调查是轻量级的,人们说他们确实有,而且事实上他们所做的,可以是非常不同的)。
不幸的是从设计的角度来看,标志加入喜欢的布莱克本市场,手推车,贝尔法斯特的“引人注目的创意”。宝安彩页设计印刷、宝安LED彩页设计
Love Irish Food, don’t love the logo
Love Irish Food has been billed as one of the biggest promotional campaigns of the autumn. More than 30 of the Irish food sector’s major players, including Tayto, Ballygowan, Batchelors, and Barry’s Tea,
have come together to in an attempt to boost sales. In the coming months, these brands will begin to carry the “Love Irish Food” logo on their products.
Chairman Jim Power said the logo gives “an absolute assurance to consumers that the brand carrying this symbol is above all else, a truly Irish brand with the hallmarks of quality, heritage and values
synonymous with trusted Irish brands”.
Brands can only carry the logo if at least 80 per cent of the product’s manufacturing process takes place in Ireland and if ingredients are sourced locally where possible.
In a survey of some 400 people (mentioned here), 72% said they bought or tended to buy what they knew to be Irish brands, so the venture seems like a good idea (even if the survey is lightweight —
what people say they do, and what they actually do, can be very different).
Unfortunately from a design perspective, the logo joins the likes of Blackburn Market, Barrow, and Belfast in its “compelling originality”.
贝尔法斯特城市和南火腿食物和饮料
布莱克本市场和手推车
爱是建立在都柏林的爱尔兰食物,一个绿宝石岛的两个省会城市。当然,设计师知道商标的其他省会城市,贝尔法斯特。毕竟,这只是一个短暂的跳过越过边界。
一个公司的四个都柏林铲可用的商业账户看起来像是另一个奇怪的决定:
从看Pigsback.com网站,我就不会认为有更合适的都柏林的网页设计工作室。一个短语:一本书,它的封面出现在我的脑海里,但他们甚至提供设计服务?
好吧,所以它仍然是非常合理的一个设计师,无意中创建一个商标在外观相似到另一个,即使有不同的设计纲要和客户行业。无非我,将其比作这些beauts。(自我提醒:小心你的手指,大卫)
Love Irish Food is based in Dublin, one of the emerald isle’s two capital cities. Surely the designer knew of the logo for the other capital city, Belfast. After all, it’s just a short skip across the border.
One of the four Dublin-based firms scooping the available business accounts seems like another strange decision:
“Carat is understood to have won the media-buying pitch; Irish International has walked away with the creative work; Murray Consultants has won the PR work; and Pigsback.com has been retained to
provide a website.”
From looking at the Pigsback.com website, I would’ve thought there’s a much more appropriate Dublin-based web design studio. A phrase about a book and its cover comes to mind, but do they even
offer a design service?
Okay, so it’s still perfectly reasonable for a designer to unwittingly create a logo similar in appearance to another, even with a differing design brief and client industry. Look no further than mine, comparing
it to these beauts. (Note to self: Pull your finger out, David)
正霖摄影设计、宝安画册设计、LED画册设计、LED彩页设计印刷、LED产品拍照
|